01/11/2018 – News / Automotive / Sport / Electric / Racing / Formula E / Bosch
Bosch named official sponsor of world’s first purely electric single-seater racing series
Right on time for the start of the ABB FIA Formula E Championship’s fifth season, the race series has engaged a new sponsor: for the next three years, Bosch will be an official partner of the world’s first purely electric single-seater racing series.
The move underscores Bosch’s aim to be a leader in electromobility. “Bosch is the go-to partner for electric driving, a position that is now also reflected in our status as an official Formula E partner,” said Dr Markus Heyn, a member of the board of management of Robert Bosch GmbH.
The partnership with the race series covers a wide-ranging advertising collaboration at the race tracks, online, and on TV. “It’s with great pleasure that we welcome Bosch to the ABB FIA Formula E Championship as our official partner,” said Alejandro Agag, Founder & CEO of Formula E.
“Bosch is one of the leading automotive suppliers and a renowned and respected name – and the move into Formula E is definitely a big step. I couldn’t think of a more natural tie-up – with Bosch’s long-standing tradition of competing in motorsport and expertise in electrification, automation and connectivity,” he continued. “In my mind, these pillars are key to the future of urban mobility and together with our complete roster of partners we can collectively help to speed up the switch to electric.”
Bosch’s history of motor racing stretches back over a century, to the firm’s first victory with its own technology in 1901.
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