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24/11/20 – Mining / Event / IMARC / Dassault Systèmes

Expert addresses business problems the mining industry needs to solve today
Expert addresses business problems the mining industry needs to solve today

Ahead of her appearance at the International Mining & Resources Conference (IMARC) Online, organisers of the event got the lowdown from Dassault Systèmes’ CEO GEOVIA, Michelle Ash on some of the biggest problems the mining industry must solve today, and what the sector can learn from other industries to achieve a competitive advantage. 

Q. (IMARC): What aspects should mining companies pay attention to in order to prepare for (and accelerate) the industry transformation to a more sustainable future? 

A. (Michelle Ash): The biggest challenge to the mining industry today and in the future is changing opinions – changing the expectations of society, of people, and of citizens. Our performance as an industry and the rate at which societies’ expectations are changing is actually widening. This does not mean we are not transforming. As an industry, we are adopting new technology, innovating and doing things differently; however, society’s expectations of us as an industry are so much higher than in previous generations. This is simply the result of seeing ongoing dramatic change in other sectors and expecting the mining sector to change as fast and as radically. This means that not only do we need to increase our rate of transformation, we also need to fundamentally rethink some of our processes.

This translates into the need to adopt completely new ways of working, in order to remain relevant to the community and the emerging workforce. Mining companies need to increase the rate at which they adopt technologies that enable mobility and collaboration to solve problems in unique and transparent ways. These platforms and applications make working collaboratively from anywhere seamless. Mining businesses must also ensure their workforce build new skills – such as high voltage electrical, data science and analytics, robotics, and instrumentation – in order to attract young talent and remain competitive employers. 


Q: What are the major business problems the industry needs to solve today? 

A: For me, there are four major problems we need to solve as an industry – 

• Global ore body intelligence: We need to be able to find ore bodies faster, cheaper, and more completely. We can use satellite imaging to detect ore bodies, and use physical geospatial and hyperspectral technologies to provide additional data to a geologist. 

• Automation and electrification: We need to understand performance, and optimise performance in real time, as well as optimise planning in real time.  

• Precision extraction: We need to be even more precise in extracting the metal that we are interested in, without creating excessive waste – and subsequently, be able to process the metal efficiently. This means using digital twins to create simulations and ‘what-if’ scenarios before building in real life with sensors in place for analytics. This not only minimizes risk but also reduces errors, and waste. 

• Creation of social value: We need to better use technology to create and distribute value to our communities.  

Mining companies’ real competitive advantage is the speed at which they can adopt technology into their business that solves a business problem, while continuing to create value to society. This is where mining organisations need to look at solutions that are already available in other industries, and their ecosystem of competition and collaboration, in order to build a sustainable future. 

Q: What lessons can the mining industry learn from other industries for their competitive advantage? 

A: The mining industry can learn from the aircraft and automotive sectors – two industries that experienced something similar in the last quarter of the last century. Both industries have fundamentally changed from leveraging emerging technology of the time and adopting radically different ways of doing things.

For example in the aircraft industry, technology has helped in a 91-per-cent reduction in development time, a 71-per-cent reduction in labour costs, 90-per-cent reduction in redesign, alongside a dramatic reduction in instances of design and production flaws, mismatches, and associated errors.

Meanwhile, the auto industry has also developed into a segmented network in the last 50 years. For example, no car company makes windshields or rear-view-mirrors anymore – they are always purchased from windshield makers, and rear-view-mirror makers, respectively. This division of labour across the automotive ecosystem enables suppliers to be agile and innovative. This also means that auto-parts can be quickly and easily sourced, while suppliers are empowered to design and produce new parts quickly and efficiently.

Q: How can the industry attract younger people and sustain diversity?

A: The only question mining companies need to consider is: ‘How do I rapidly change the way we work to enable greater inclusivity, more remote working, whilst also adding value to our communities?’

In most developed countries, the mining sector has a mature and ageing workforce. For example, in Russia and Australia, three-quarters of the workforce will be retiring within the next 15 years. The younger generation does not see mining in the same way. In addition, the younger generation, being digital natives, are also more interested in automation jobs, robotics jobs, remote operating centre jobs, or working with drones. This means the sector has to evolve much more rapidly and incorporate new technology and new ways of working with some of this great equipment, to solve problems and work in fundamentally different ways, in order to attract the younger generation. The younger generation is much more collaborative, much more eager to talk about the issues that they see and find solutions. 

Michelle will share further insights on Shaping the Sustainable Future of Mining during her presentation at the International Mining and Resources Conference (IMARC) Online tomorrow (Wednesday 25 November). 

IMARC Online is live now and runs until Friday (27 November). 

For further information, visit:

Latest issue – Vol 1/23
Lead stories
– Mining & Minerals focus
– IMARC post-event report
– Responsibly resourcing - Future Minerals Forum pre-event report  
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