‘Club Enerji’, Tata Power's nationwide resource and energy conservation initiative with a strategic focus on nation-building, has reported it has sensitised over 23.8 million people across seven cities – New Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Ajmer – and saved around four million units (MUs) of electricity across 533 schools in 2018-19.

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Tata Power started ‘Club Enerji’ back in 2007 to propagate efficient usage of energy and to educate the society on climate change issues.

 

With its varied content applicable to children and teachers across cities, the strength of ‘Club Enerji’ lies in its ‘4E’ approach – Educate, Engage, Empower, Enhance – which directs communities through mini-clubs, energy champions, and energy ambassadors.

 

“We believe that inculcating the value of sustainability and a broad understanding of our dependencies on scarce resources must start early in our children’s lives,” remarked Mr Praveer Sinha, CEO and Managing Director at Tata Power. “In our experience, spreading this message through the active participation of children also helps in sensitising the larger network of grownups in their families. We would also like to thank our partners in helping us implement various activities to conserve our environment and promise to light up lives with our efforts in the coming years.”

 

Through its ‘Say no to plastics’ initiative, Tata Power has also sensitised individuals about health and environmental hazards triggered as a result of using plastic.

 

Additionally, in an effort to help conserve energy and curb wastage, Club Enerji is running a three-month pledge campaign currently called ‘Switch off to Switch on’, which started on World Environment Day (5th June) and has children as ambassadors of energy conservation to raise awareness for creating a sustainable future.

 

The initiative has also branched out its initiatives in countries such as France, Germany, US, Ireland, Philippines, Bangladesh, UAE, South Africa, and Nepal through its online wing.

 

www.clubenerji.com